Category Archive: School

Advertising Campaign : : Tic Tac

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Quantitative/Qualitative Research

Background Information During the summer of 1965, a University of Florida assistant coach sat down with a team of university researchers and asked them to determine why so many of his players were… Continue reading

Aurora Sinai Persuasion Campaign: Gaining a Foothold in Social Media

Arch Deluxe Good Product/Bad Advertising

The Arch Deluxe was created by McDonald’s in 1996 in trying to target the adult demographic. The advertising account was mainly handled by Fallon McElligott, but two other agencies were also brought in… Continue reading

Marq Fall

jPad Graphic Design

Hoops to Baseball

Michael Jordan is a six time NBA champion, five time NBA Most Valuable Player, fourteen time NBA Finals MVP, and a retired White Sox baseball player. Jordan’s accomplishments have overshadowed one of the… Continue reading